Branding & Logo Design: SLS Needlepoint

Branding & Logo Design: SLS Needlepoint

When my good friend Samantha from SLS Needlepoint reached out about helping her with her rebrand, I couldn't have been more excited or honored!

I created a few custom illustrations for Samantha over the past year, and in doing so had gotten to know her brand and aesthetic. Her designs are classic with a twist, so I wanted to make sure that her new logo represented that.

Here's what I came up with!

bow with needle logo for sls needlepoint


When looking at Samantha's collection of hand-painted needlepoint canvases, they are all fun & ultra feminine. Needlepoint for the grandmillennial, if you will!  I thought the best way to represent those values was via a needle and bow. Timeless elements, but in a modern form. 

And I mean...who doesn't love a bow? 


bow with needle for sls needlepoint

I created two contrasting color schemes, so that the inverse could be used a secondary logo.

For the lettering, I chose a classic font that is used by many fashion publications. It is simple, yet elegant, which nods to the timelessness of needlepoint. 

bow with needle for sls needlepoint

I am so excited to see what SLS Needlepoint creates in the future! Want to look at Samantha's new website? Click here to see her work!


bow with needle for sls needlepoint
Interested in a rebrand or logo design? Let me know! I would love to chat!
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